Customer Relationship Management Systems: How to Next-Level the Performance of Your Sales, Marketing and Customer Support

Author(s): Brian Iinuma and Eric Klauss


The more you know about your customers’ needs the better able you are to provide the solution to their next problem. Customer Relationship Management (CRM) systems offer many benefits including stronger client relationships, improved ability to cross-sell, improved efficiency in serving clients, increased revenue and profitability, and less client attrition.

 Organizations that do not implement and operate a CRM system put themselves at a distinct competitive disadvantage. Learn what a CRM system is, why it’s important and how to select and implement the application that is right for you.

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