Social Media Mastery: How to Find, Engage and Nurture Your Tribe

Author: Jim Lewis

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Being active on all social media platforms might seem like a wonderful plan, but it is unnecessary and counter-productive.

It’s inefficient, exhausting and usually ends up with you spread too thin: As J. R. R. Tolkien so graphically explained it, “like butter scraped over too much bread”.

Better to find out which specific social platforms your ideal tribe operates within, and concentrates your efforts there.

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